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Privacy Policy

This Privacy Policy describes how equinecares.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have additional questions, need more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at waqas@equinecares.com or by mail at:

Equine Care
154 North Spring Street,
Bloomfield, NJ 07003,
United States
Phone: +1 973-979-5207

Definitions

  • Personal Information: Any information about an identifiable individual, including but not limited to name, address, email, phone number, payment details, and browsing behavior.
  • Service Providers: Third-party companies that help us provide our services, including payment processors, shipping partners, and marketing platforms.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. Below is a breakdown of the types of Personal Information we collect and why:

Device Information

  • Purpose: To load the Site accurately and perform analytics on Site usage to optimize our services.
  • Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
  • Disclosure: Shared with our processor Shopify and other relevant service providers.
  • Personal Information Collected: Version of web browser, IP address, time zone, cookie information, pages or products viewed, search terms, and interactions with the Site.

Order Information

  • Purpose: To fulfill our contract with you, process payment, arrange for shipping, and provide customer service.
  • Source: Collected directly from you.
  • Disclosure: Shared with our processor Shopify, payment gateways, and shipping/fulfillment services.
  • Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose: To provide customer support and resolve any issues.
  • Source: Collected directly from you.
  • Disclosure: Shared with service providers who assist in customer support.
  • Personal Information Collected: Any information you provide when contacting customer support.

Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

  • Shopify: We use Shopify to power our online store. Read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • Legal Compliance: We may share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For example:

  • Google Analytics: We use Google Analytics to understand how customers use the Site. Read more about how Google uses your Personal Information here: Google Privacy Policy. Opt-out of Google Analytics here.
  • Advertising Partners: We share information about your use of the Site, purchases, and interactions with our ads on other websites with our advertising partners, sometimes through cookies or similar technologies.

For more information about targeted advertising, visit the Network Advertising Initiative’s (NAI) educational page.

You can opt-out of targeted advertising by visiting:

Additionally, you can opt-out of some services by visiting the Digital Advertising Alliance’s opt-out portal.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfillment, and keeping you informed about new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent
  • Performance of a contract between you and the Site
  • Compliance with legal obligations
  • Protection of your vital interests
  • Tasks carried out in the public interest
  • Legitimate interests that do not override your fundamental rights and freedoms

Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law. For example, order information is retained until you request its deletion.

Security Measures

We employ industry-standard security measures to protect your Personal Information. These include encryption, secure servers, and access controls to prevent unauthorized access, disclosure, alteration, or destruction of your data.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, when it has a legal or otherwise significant effect on you.

We do not engage in fully automated decision-making that has a legal or significant effect using customer data. Our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. This includes:

  • Temporary blacklisting of IP addresses associated with repeated failed transactions (lasting a few hours).
  • Temporary blacklisting of credit cards associated with blacklisted IP addresses (lasting a few days).

Selling Personal Information

Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (CCPA).

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, request it to be ported to a new service, or ask that it be corrected, updated, or erased. To exercise these rights, please contact us using the contact information provided above.

Your Personal Information will be processed in Ireland and transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper.

CCPA

If you are a resident of California, you have the right to request access to the Personal Information we hold about you (Right to Know), request its portability to a new service, or ask that it be corrected, updated, or erased. To exercise these rights, please contact us using the contact information provided above.

To designate an authorized agent to submit these requests on your behalf, please contact us at the address provided above.

Cookies

Cookies are small amounts of information downloaded to your computer or device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media or content cookies, to enhance your browsing experience.

Cookies Necessary for the Functioning of the Store

Name

Function

Duration

_ab

Used in connection with access to admin.

2y

_secure_session_id

Used in connection with navigation through storefront.

24h

_shopify_country

Used in connection with checkout.

session

_shopify_m

Used for managing customer privacy settings.

1y

_shopify_tm

Used for managing customer privacy settings.

30min

_shopify_tw

Used for managing customer privacy settings.

2w

_storefront_u

Used to facilitate updating customer account information.

1min

_tracking_consent

Tracking preferences.

1y

c

Used in connection with checkout.

1y

cart

Used in connection with shopping cart.

2w

cart_currency

Used in connection with checkout.

session

The length of time a cookie remains on your device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted.

You can manage cookies through your browser settings. However, blocking or deleting cookies may impact your experience and the accessibility of parts of our Site. For more information on how to manage cookies, visit All About Cookies.

Do Not Track

There is currently no consistent industry standard for responding to Do Not Track signals. As such, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Complaints

If you would like to lodge a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Data Protection Authority](https://ico.org.uk/make-a-complaint/). 

Last updated: 7/8/2024